Are radio and television stations allowed to advertise or promote goods and services during their programmes?
Companies can pay money to broadcasters to have their brand or products associated with a programme. This is called sponsorship.
Companies can pay money to broadcasters to have their brand or products placed within some programmes. This is called product placement.
Our Broadcasting Code has rules which broadcasters must follow.
If you would like to complain to Ofcom about sponsorship or product placement, please use the link below.
Services and Billing
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