Advertising

Are radio and television stations allowed to advertise or promote goods and services during their programmes?

TV and remoteCompanies can pay money to broadcasters to have their brand or products associated with a programme. This is called sponsorship.

Companies can pay money to broadcasters to have their brand or products placed within some programmes. This is called product placement.

Click here to learn more about product placement and Ofcom's rules

Our Broadcasting Code has rules which broadcasters must follow.

Read the Broadcasting Code

If you would like to complain to Ofcom about sponsorship or product placement, please use the link below.

Complete our online complaint form