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Product placement is when a company pays a TV channel or a programme-maker to include its products or brands in a programme.

So, for example, a fashion company might pay for a presenter to wear its clothes during a programme, or a car manufacturer might pay for a character to mention one of its cars in a scene in a drama.

Product placement is allowed in UK television programmes from 28 February 2011.

Ofcom is responsible for the rules governing product placement, including what can and can’t be shown on TV screens.

Click here to learn more about product placement and Ofcom's rules